school ad

I started off sketching different ideas in my sketch book. I played with how I would make the title look and how I would arrange all the different elements. Not feeling very satisfied with my sketches yet I decided to flip through our book and see all the different examples of ads. After this I was a little further along because I decided on only using one picture instead of multiples to keep it from getting over crowded. I was thinking of adding a silhouette of a shark underneath the school’s name at the top and also a smaller form of my school logo attached somehow to the school’s name on top. However I decided that it would be too much and a little to repetitive with the giant one at the bottom, besides you can see the bottom one a lot better anyways. With this decided and out of the way I then had to work on the font. Natural I wanted to stick to the old English style fonts since this is a Catholic school in England but the trouble with them is that they become hard to read when smaller, so hopefully I picked out a nice compromise of the two. The name of the school and the line below it are the same type of style for repetition, while the text below is different so it can be more easily read. The contrast is in the shark and the school’s name to add excitement and make them stand out and be noticed. The text is also all aligned on the right side as well to give it structure and flow.