school ad

I started off sketching different ideas in my sketch book. I played with how I would make the title look and how I would arrange all the different elements. Not feeling very satisfied with my sketches yet I decided to flip through our book and see all the different examples of ads. After this I was a little further along because I decided on only using one picture instead of multiples to keep it from getting over crowded. I was thinking of adding a silhouette of a shark underneath the school’s name at the top and also a smaller form of my school logo attached somehow to the school’s name on top. However I decided that it would be too much and a little to repetitive with the giant one at the bottom, besides you can see the bottom one a lot better anyways. With this decided and out of the way I then had to work on the font. Natural I wanted to stick to the old English style fonts since this is a Catholic school in England but the trouble with them is that they become hard to read when smaller, so hopefully I picked out a nice compromise of the two. The name of the school and the line below it are the same type of style for repetition, while the text below is different so it can be more easily read. The contrast is in the shark and the school’s name to add excitement and make them stand out and be noticed. The text is also all aligned on the right side as well to give it structure and flow.

school logo

well its suppose to be blue with red letters but I tried uploading it a few times and it is refusing so yea....... anyways here is my paragraph........

Well I started off wanting to make a logo with a shark so I looked up schools with shark logos and I found Saint Sebastian’s Catholic School logo. I felt the logo was alright but could use the shark in a more ferocious better way then just a picture of it. So I started off drawing a few ideas and then felt that to make it more exciting I’d have it focus on the head and it attacking its rivals. Once I made that decision I played with how I could signify the shark head as Saint Sebastian’s Catholic school. I started off with thinking that I would write the whole name out beside it to make it look kind of like a badge but the writing was too big and took away from the shark and if shrunk the letters would all be small as well as the shark and be a little confusing. I then figured I would put it inside the shark’s mouth. The only problem was the words would be way to small to fit it all inside the mouth. That’s when I decided to abbreviate it to St. S. I could just imagine the crowd chanting S. T. S. anyways instead of Saint Sebastian, because that’s quite the mouth full.

sketches 2

school logo sketches

illustrator

arg evil illustrator!!!